Sharing content on social media, which can be done through social media management platforms , seems to be mandatory for companies that want to stay relevant in the age of digital communication. At least that’s what Capterra’s new survey points out. After addressing the social networks most use by respondents , the second part of the Mobile List series on the use of social networks in Brazil focuses on the analysis of how users interact with brands on these channels. The online survey had the participation of 1024 people from all parts of Brazil. They should be regular users of social media platforms, age between 18 and 75, who make at least one online purchase every six months (see the full methodology at the end of the article) Worth knowing.
Capterra’s new survey points out
The first part of the Capterra study indicates that 4 out of 10 respondents (41%) check their social networks more than 10 times a day , placing Brazil as the country with the highest percentage in this range compar to other countries where the same survey was conduct. To nurture relationships with potential customers, engage with Cyprus Email List consumers and work on brand recognition, it is important for companies to know the behavior of users in each social network. In this article, you will find information about the type of content that people like to consume, the reasons why they follow brands on social networks and which categories of companies or products are preferr to follow brand news. How do users prefer to receive information from brands? There was a time when brand content was consider invasive.
To nurture relationships with potential customers
On social networks, however, the scenario seems to be different, especially since on this channel people can choose which source they want to receive updates from by following a page that is of interest to them. Within this context, the Capterra survey shows that users are indeed engag with brand content. That’s because almost 4 out of 10 respondents (37%) said they preferr to receive information or recommendations about products or services directly from the brand. Other recommendation preferences, albeit with a lower incidence, were also list by respondents: By friends or family (25%); By digital influencers or celebrities (17%); By means of communication, such as newspapers or magazines (14%); By specializ forums and communities (6%).
