The information is in the chart below: Types of products purchas via social media In addition, it is important to highlight that 8 out of 10 (84%) respondents who have already made purchases via social networks stat that they tend to purchase different products on these channels compar to their normal purchases. Only 16% said they buy Mobile List the same types of products. What is the main channel use to buy on social media? It is already known that more than half of respondents use social networks to buy, but important information is still missing: the favorite channel for this activity. Each platform has its own features, so it is important for businesses to assess which social network is best suit if they decide to sell through a particular channel.
What is the main channel use?
The Capterra study show that, of respondents who had already purchas via social networks, Instagram was the platform most use to purchase products or services through these channels (70% stat that they had already use this platform to carry out a commercial transaction). Compar to other social networks, Instagram can succeed in social Croatia Email List commerce precisely because it is a platform with a strong visual nature, which is a great opportunity for creating product catalogs. When investing in Instagram commerce, it is worth considering using photo editing software or video editing platforms to create higher quality visual content. Research on the use of social networks shows the main platforms for shopping Other social networks also use to buy online were Facebook (67%) and WhatsApp (56%).
Research on the use of social networks
On the other hand, TikTok and Kwai –both video platforms– appear with less incidence, representing 10% and 6% respectively. In this context, platforms currently seem to function more as a channel for promoting products or services than a channel for making purchases. Cybersecurity is a barrier to social commerce Although the rate of users who have already purchas on social networks is high, there are still those who have not tri the modality, but are interest in it. When aske about the main impediment to buying via social media, just over half (53%) of respondents who had never made a purchase on this type of channel said they were concern about the risks offer by social media platforms.
