2 Planning an Ambassador Program
Analyze available materials: recruitment assumptions, business challenges in the context of human resources, results of internal research (e.g. satisfaction and engagement surveys, candidate experience surveys, exit interview surveys) and available employer branding materials (e.g. employee value proposition).
After defining your goals and analyzing available spam number database resources, move on to planning specific actions that will bring you closer to achieving your goal.
The Employee Advocacy program is a long-term process, so it is worth approaching it strategically and planning an action plan from the very beginning. The support of a consultant who has previously implemented such projects may be helpful in creating a project roadmap.
Examples of tools used during strategic workshops for Biedronka
Examples of tools used during the strategic process for one of our clients from the IT industry
#3 Ambassador Recruitment
Finding and recruiting employees who will naturally assume the role of brand ambassadors to the program is a key challenge facing EA project coordination.
Start by looking around the organization – maybe there are already employees who actively use LinkedIn or other social media platforms and sometimes spontaneously share information about company life? If so, it is worth recruiting them to participate in the program.
Then create a profile of your ideal ambassador – identify what qualities and skills your brand ambassador should have.
Determine what specific competencies and attributes are needed for the program. Also, consider what might encourage potential ambassadors to participate in the program. Additional training? A professional photo shoot? Awards for the most active?
Pro tip: If you want to better understand the expectations of program participants, you can also conduct in-depth interviews with them and find out what motivates them the most.
#4 Internal Communication
Before you start recruiting, make sure to properly communicate and educate employees about the Employee Advocacy program. Explain why such a program is important to the company and how it will benefit both the employees and the company.
You can do this in many ways, for example by creating engaging messages on your intranet or organizing a webinar with an expert who will show why is an sem agency the best option for your business? the values of participating in the EA program and building a personal brand.
At Socjomania, we very often support clients at this stage, both by facilitating workshops during which project communication tactics within the organization will be developed, and by conducting webinars on personal branding and the impact of Employee Advocacy on the employer’s image.
#5 Ambassador Training
Once you’ve recruited your company ambassadors, you need to make sure you’re properly equipping them for their social media journey. Consider how to deliver knowledge that works best for your organization:
- Access to the e-learning platform for ambassadors, thanks to which they will be able to complete courses on LinkedIn and other social platforms at any time and at a pace tailored to their needs ,
- a PDF guide that collects the most belgium numbers important practices related to social media communication,
- dedicated e-learning prepared for your company’s employees,
- or a series of training courses and workshops?