Hoogland shows that simple actions, such as giving away a house via Twitter, lead to enormous PR and positive conversations. A @jandehoop and @bobdeboxer in a Landal park during their renovation, also do well. Hoogland says that this is the best PR he could wish for. In addition to the personal tweeting from the director, Landal also has a company account. The two accounts work complementary and each have their own identity, which means that they can exist well alongside each other. As a tip, Bas Hoogland advises that you should always do Twitter yourself and not outsource it to an agency: “Think about it, but also do it spontaneously and just try out what works.”
KiKa sees plenty of opportunities for contact
Frits Hirschstein then shows the audience how you can achieve a great deal without a communication budget, as KiKa does. Kika’s objective is to raise money for research into children with cancer, in order to ensure that cancer is no longer a life-threatening disease for children by sweden telegram data 2025. KiKa has become big because they want to stay small. There is a minimal staff, which keeps internal costs and overhead low. Yet you can still organise many great campaigns. Hirschstein talks a lot about creative campaigns with major brands, where he does not ask the brand for money. He is mainly looking for the contact moments that a major brand has with consumers. For example, he talks to Campina about campaigns on milk cartons and to Landal about the bicycles in their parks and a place in the cottages. “KiKa belongs to the whole of the Netherlands” and that is reflect in the more than 3600 campaigns that people in the country organise annually to raise money for the foundation. These people are very important to KiKa and therefore KiKa ensures that someone always comes on their behalf to thank the
A organization at each of these actions
Hirschstein notes that there are still plenty of opportunities for charities: “We have to delve into a brand to . The unrecorded deliver add value. Many charities are not us to that traditionally.” He advises people to be sympathetic and also to be creative themselves school email list in order to see the opportunities that are still everywhere: “people become happy from giving”.
The first steps of giant Microsoft
After the charitable story of KiKa, it is the turn of the commercial Microsoft. Maret Leloux and Nienke Ris show how they start in the Netherlands with the philosophy of the Superpromoter Academy. Everything revolves around good customer security operation center: people, processes, technologies information, setting up the right systems for business management and a customer-orient culture. Keywords are root cause analysis , Lean Sigma and SPSS. Gathering and analysing good customer information turns out to be quite a job. In addition, there is also room for pilots with new methods of customer feback, for example in videos in which customers .
