Although perhaps slightly less visible than Digitec/Galaxus in Switzerland! Brack.ch has grown to considerable size since its founding thirty years ago. As part of the Competec Group! the online retailer employs over a thousand employees and continues to grow.
Founded in 1994 by Roland Brack! the company started out as a computer assembly company in the family attic. Today! it is one of the leading online retailers in Switzerland! offering over 250!000 products in various sectors! including technology! home! and sports.
Award-winning innovation
Brack.ch states that innovation has always been at the heart of its strategy. In its communication! the company mentions its Brack.ch Plus loyalty program launched in 2022. This development was vnpay database recognized with the Digital Commerce Award for its innovative business features.
Along the same lines! Brack.ch introduced in 2023 an advisory service based on artificial intelligence (AI) to support its customers. This service is continuously optimized and developed. It aims to respond directly and in real time to consumer requests.
Major competition
Still without its communication! as while the two models other signs include slow browser performance and unusual activity in your browser history are by no means direct competitors Brack.ch celebrates its 30th anniversary of other companies! Brack.ch indicates that it takes its social and environmental responsibility seriously! by optimizing its logistics processes to minimize its footprint and that of its customers on the environment. Obviously! this does not replace other more “deep” measures.
As a member of the tongliao phone number list tongliao phone number list Competec group (1.14 billion in turnover in 2023 for 1!300 employees)! Brack.ch wishes to continue to adapt to market developments to develop its position. To celebrate its thirtieth anniversary! Brack.ch is organising a major competition for its customers! with prizes worth a total of over 30!000 Swiss francs.
