There is a legendary movie scene with Matthew McConaughey from 1996.
In it, he plays a young lawyer who takes on the defense of a black father who faces the death penalty for the murder of two white men who your reader raped his 10-year-old daughter.
On the last day of the trial, he does not make a closing argument, but asks the jury to close their eyes:
He wants to tell them a story
In this story he paints a brutal, barbaric picture by describing the rape of the young girl in great detail.
Then he awakens the jury from this nightmare with the following words:
“And now imagine that the girl is white.”
This is a fictional story, but it impressively demonstrates how our brain works.
And once you understand that, your words will create moments that will never be forgotten.
Like this:
Wipe the tears from your eyes, because here comes the next lesson:
Our brain remembers events much better when they are linked to emotions.
Means?
If you don’t want to be forgotten immediately, you have to evoke emotions in your reader.
This can be an india email list emotional final boss like in The Lion King.
This can be a sensual memory like the first kiss with your wife.
Or an adrenaline rush like on the Black Mamba in Phantasialand.
The question is:
How do you trigger such feelings?
The answer is:
Through images – they are the fuel of our emotions.
But don’t be proven inbound marketing methods misled, I’m not talking about photos or memes like the ones above. I’m talking about images you create with your words.
Such images have a alb directory more powerful effect on our brain than “real” pictures or photos.
Do you want to know why?
When you read something, many more synapses in the brain become active because our brain has to create this “image” itself. It is much more engaging than with a photograph.
