99% underestimate the effort
Alex Hormozi
People often ask me:
“Walter, how do you actually earn your money?”
When they then find out that I only work a few hours a week and earn more than the top 1% of employees, they think:
“I want that too!”
The problem: They don’t see how many hours, days, weeks and years I have already invested.
On TikTok, it always seems like you can build a business, scale it, and get rich in just a few months .
Alex Hormozi says it very clearly in a podcast: You have to do 100 times the volume that you think is enough.
Example?
Many people think that they will produce 10 videos on YouTube and then be famous.
Incorrect.
You have to produce 1,000 videos.
If that’s 1 video per day, then you have to produce a video every day for 142 weeks.
This is how it is for me:
Schreibsuchti has more than 100 articles online. ( Here are my best-ofs ).
And these are not articles that you can churn out weekly because they are long, intense and comprehensive.
So:
In the beginning, a content business is a lot of effort.
But later you will reap the rewards and can earn very good money with a 4-hour week .
5) Media is the new oil.
At that time there was one resource that was extremely scarce: oil.
This made the owners of the oil powerful and rich.
But in our modern society, one resource is the scarcest: attention.
Because everything demands your attention.
Everyone is fighting for her.
And it is japan email list limited.
Attention = lifetime.
Back then, people didn’t know what to do with their attention.
Today it is the other way around: your attention is tapped at every corner.
Because we have learned to multiply everything: money, food, technology.
But you can’t increase attention
That’s why it is so valuable.
And that’s why I’m in are you going to make a revolution by surfing with the arc browser? the attention business. Because that’s the new oil and I want to become the biggest oil baron in Germany.
Plus:
On the other hand, I have to alb directory control, focus and use my attention correctly if I want to continue to belong to the focused 1% rather than the distracted 99%.
Focus is the reason I have a 4-hour workday (and because I have a content terminator.
