This is the most important point that I understood anew through Alex Hormozi:
Take old principles and repackage them.
And lo and behold: you are an opinion maker and a content celebrity.
Because honestly:
Almost nothing Alex says is new.
But one thing is new:
The packaging.
And I don’t want to downplay this achievement. Quite the opposite.
You have to be able to think very clearly and in a structured way in order to put old concepts into new guises. This is extremely important in order to have a good writing style .
Most people can’t do that
Either they desperately try to invent something “completely new”.
Or they simply copy 1 to 1.
Alex, on the other kuwait email list hand, has the ability to convey things clearly and understandably.
Without fluff.
This is a valuable skill and perhaps the most valuable one he has.
I knew how to create a good offer even before Alex Hormozi’s book (because that is a core competency of a copywriter ) – but he presented it clearly, simply and systematically.
And yes:
Packaging is also a form of value creation
Because basically you can find all information on the Internet.
Still, you buy ai and copyright: the new york times vs. chatgpt business books .
Why?
Because they collect, sort and present information in new ways.
In other words: the alb directory information is repackaged.
That’s why I always find it so amusing when people say: “There wasn’t much new in the book…”
My friend: If the book is about a topic that is hundreds of years old (like getting rich , relationships or success ), then nothing is ever new.
