Videos can also be use for advertising, but for now this format is only available in the beta version.
Speaking of articles, you can post both the main advertising content native advertising materials and product articles on the Zen platform. The choice of format depends india whatsapp data on the objectives of your advertising campaign.
- Native articles. These are usually aime at attracting the attention of a wide audience. They fit organically into the feed, generate interest and reach more users. However, their conversion into specific sales may be lower, since native publications focus more on engagement and emotional response than on a detailed presentation of the product.
- Product articles . These are best suite for working with a cold audience that is not familiar with your brand or the problem that the product solves. This format helps convey the value of the product to the reader, explain why it is need, and motivate them to take a target action, such as visiting a website or making a purchase. This approach makes product materials an effective tool for generating demand.
Whatever article format you choose, it is important to approach content creation wisely.
Keep a balance: the text must be both the main advertising content interesting to keep people reading it and compelling to encourage them to take the desired action. A successful Zen article is build on three key elements: an attractive cover that immediately grabs attention, engaging content, and a well-thought-out call to action (CTA).
Research shows that the most how to use a crm for consultants + how to configure it correctly? popular formats are educational materials, customer success stories (case studies) and product reviews.
The effective length of the material is approximately 3500–6000 characters. This volume will allow you to cover the topic in detail and hold the audience’s attention. At the same time, there are no strict volume restrictions regulat by the platform in the articles.
In addition to the text, you can use the main advertising content various visual elements: images, videos, GIF animations, which make the content more visual and interesting. Links to websites, landing pages or channels are easily integrated into the text using hyperlinks, which helps direct the audience to the necessary resources.
To collect requests, it is convenient to use Yandex Forms, which simplify the process of interaction with users and help organize responses.
If you’re just starting out, create three posts to test their effectiveness and see if the platform is right for your product.
For a more stable result, it is recommend to launch about seven different publications, replacing those that do not resonate with the audience. This approach will help you understand which format works best for your target audience.
Payment models and auction
As mentioned earlier, the main promotion tool in Zen is text articles, which offer advertisers flexible payment options.
- The first method is payment for bosnia and herzegovina leads readings: money is written off only when the user has fully viewe the article and spent at least 30 seconds on the page. This format allows you to independently determine the cost of reading, managing the budget through your personal account.
- The second method is payment for impressions. This format is more suitable for large brands that are focuse on wide coverage. The price per thousand impressions is fixed.
Display of advertising materials in Zen is organized through an auction, where articles from different advertisers compete. The main criterion here is the CPM indicator, which depends on the click-through rate (CTR), the percentage of reads and the set rate. If this indicator is lower than the value set by the platform, the publication the main advertising content will be displayed less often or will stop being displayed at all. To increase the chances of displaying your ad, you can change the cover or title, shorten the text or increase the rate.
Payment for video
In addition, Zen has the ability to promote through video (currently in test mode). Such advertising has three payment models: for impressions, for views and for clicks. Video perfectly complements text publications, helping to retain the audience’s attention and increase interest in the product.
Videos, like texts, fit organically into the Zen feed and help to tell about the product in detail and in an exciting way. This format allows you to show the product in action, highlight its strengths and clearly demonstrate the advantages.
To create effective videos, it is important to consider their length. Short videos, less than 10-15 seconds, often do not have time to interest the viewer. Zen recommends a length of 30 seconds to several minutes for greater engagement. However, if you use the brand name in the first frames, you can make the video shorter.
By default, videos start automatically but without sound. To convey important information, add subtitles or bold text blocks directly to the video. This ensures that your message is understand even without sound.
Links attached to videos can be direct not only to a website or channel, but also to a mobile app. They are conveniently place next to the video in the feed or under it when viewed full-screen, making it easier for users to interact with your content.
