The concept of online reputation crisis is closely linked to the concept of crisis in general. We are all facing one of the most terrible situations colombia phone number library of uncertainty since the Second World War, and we are doing so with challenges and tools that were not even momentarily imaginable at the time. If on the one hand (a large part, we want to say) the internet has changed our lives for the better, on the other hand the advent of social media has brought out dynamics that are sometimes virtuous, sometimes harmful and negative. One of these dynamics, the one that most affects companies, concerns the reputation crisis. We who work every day to allow brands to achieve their business goals, surpassing their competitors, know the right strategies to limit the risks. You can contact us for a digital consultancy to turbocharge your project.
To discuss this, we will divide the article into paragraphs, the first ones regarding an open reflection on the concept of crisis and failure and the last. More Details : cons of using stock photos
Ones on five practical tips to keep in mind for crisis management. Here is the outline:
- Online Crisis and Failure: Negative or Positive?
- How to deal with the online crisis
- How to manage the online crisis
- Mission and vision shared by the team
- Respond quickly
- Sincerity and clarity email leads database
- The crisis is not suffered, it is managed
- Respond with simplicity and education
- Remember that the crisis passes
- Examples of crisis management on social media
- Social Media Crisis: The McDonalds Case
- How Pepsi Solved a Serious Reputation Crisis
Online Crisis and Failure: Negative or Positive?
Crisis and failure are similar concepts, but fortunately not always connected. Online crisis does not always correspond to failure, in fact, it can often be a moment of extreme precariousness and negative changes that leave room for the new, which slowly generates functional alternatives for future success. Failure is more frightening, because it is seen as definitive, but what is definitive in life? In fact, failure is also an essential condition for success , because it demonstrates the subject’s ability to undertake.
It is normal to be afraid. You are a company, medium or large, but you know that on social media and on the Internet you have your market niche , an attentive audience that always has its eyes on you, authorized and capable of taking the floor at the slightest hint of hesitation. How to Deal with on the part of the brand’s conduct . Fear can be a functional condition only if it puts us in a healthy and beneficial predisposition of attention, perception and concentration . If it warns us before a misstep, if we have the ability to discern when it is a well-founded fear and when it is unfounded.