The first thing to do to communicate Black Friday promotions to your customers, germany phone number library new or potential, is to insert a banner, an image or a clearly visible text on the home page of your site , which communicates the current offers. But don’t limit yourself to the home page: also use other strategic points of the site, such as the navigation menu, to highlight the promo. Obviously all references, on the home page and in other points of the site, must be linked to the landing page dedicated to Black Friday . Just be careful not to overdo it and not to distort the user experience of the site.
A very convincing (and nice) example of a banner to insert on your site is that of Salmoiraghi & Viganò :
Offer a coupon or discount code
A coupon is a very effective way to communicate a promotion : be a one-off or such as to allow multiple purchases at a discounted price when entered by users during checkout. For Ecommerce it is a very valid tool both to communicate the promotion related to it, and to analyze its redemption and predict corrections or evaluate whether to propose it again over time. More Details : impact group marketing blog
You can also create different discount codes, with different conditions, for different segments of users or customers. For example, for new or non-regular customers you can create a general discount code, applicable to all products and easily found on all your channels. Highlight the promotion (site and social), while for the most loyal and VIP customers you can provide a dedicated discount code to send them via newsletter. This last coupon the discount can be higher, or dedicated to exclusive products.
Engage your audience with storytelling
Traditionally, Black Friday lasts just one day and marks the beginning of the peak shopping season: Christmas gift-giving.
Prepare your audience for this big date by switzerland leads starting a few weeks before Black Friday and using social media to drive your audience toward the big event and build anticipation around the deals that will kick in at midnight.
You can use different channels: from Instagram stories to Facebook posts , to mini videos on TikTok if your target is a very young audience.