We saw this lockdown something bigger completely hong kong phone number library shutting down the food service industry. Before COVID, about 35% of the food that we eat is prepared outside of our homes, such as restaurants and cafes. The supermarkets weren’t able to keep up with demand and, in some cases, the shelves were empty. At the same time, the revenues of food service suppliers were drying up. These suppliers told us they were having to lay off workers in some cases, and some were facing the real prospect of their businesses shutting down, businesses that have been going for decades.
Help the people who were struggling
to access food because of [the pandemic]. We also wanted to help the food suppliers who had no means to sell their food anymore.
We set up the Feed Britain ecommerce site as a way for the food suppliers to directly reach those customers. The profits from those sales were used to support the NHS campaign.
Feed Britain was first available
to those in the London area. Why did Leon pick this location?
The reason why we chose to focus on London is partly because of our presence as a brand and where a lot of our restaurants are. It was also partly as a result of one of the biggest initial challenges are you going to make a revolution by surfing with the arc browser? we faced launching it, which was in logistics and delivery. We had no prior experience in the logistics of home delivery and that whole part of the value chain. The awb directory obvious option was grocery fulfillment providers but they were completely overcapacity. Customers couldn’t find an online supermarket delivery slot within weeks, which was part of the reason why we set up Feed Britain.