Once you have your audience’s attention, you need to cultivate their interest. At this stage, visitors begin to seriously consider your product or service. Tools for this stage include:
- Lead generation: collect contact iceland phone number library information from interested visitors through forms, landing pages, special offers, webinar invitations, etc.
- Email marketing: To nurture the interest of potential customers. You can send targeted content and personalized offers.
Phase : Decision
In the decision stage, potential customers are ready to make a purchase decision. Sales plays a crucial role in this stage:
- Consultative Selling: Salespeople but complaining doesn’t help – we have to deal with the situation as it is should be prepared to answer customer questions and offer advice to help them make the right decision.
- CRM: A good CRM system will help you manage interactions with potential customers, keeping a record of conversations and activities to provide personalized service. What have they asked you, what are their objections, what do they want, what is their expectation, what are the real needs of the potential customer, what timeframes there are to close the deal and what is the available budget. This is valuable information that allows you to better understand the target.
To the sales funnel
Inbound marketing is a strategy that focuses on creating valuable content to attract and engage potential customers. This approach can significantly improve your sales funnel in several ways:
Attracting the right audience
Inbound marketing allows you to attract the right audience, those who are genuinely interested in your products or services. This means you will have more high-quality prospects in your funnel.
Nurturing potential customers
Producing valuable content consistently allows you vietnam news latter to nurture your relationship with potential customers over time. This increases the likelihood that they will choose your product or service when they are ready to decide.