Let’s now review the various stages of the buyer’s journey to the problem Awareness: awareness better awareness of the problem awareness of the problem understand who our potential B2B customers are.
Leads, prospects and clients: the phases the problem
Leads, prospects and customers are figures that arise on the telegram number database basis of the path taken by the buyer to arrive at the final decision. Let’s start from the beginning, therefore, with the Inbound Marketing methodology that helps to imagine a funnel path model, composed of the following phases:
- Interest: start of the search for solutions
- Consideration: checking the different choices
- Decision: decision on the choice considered best
- Action: closing of purchase negotiation
We can associate the following figures with these phases:
- Strangers: Users who don’t know your company yet
- Visitors: users who visit your business channels
- Leads: users who leave their contact details awareness of the problem
- Prospects: potential customers
- Customers: those who have concluded a deal
Here, after the first two phases, the following figures emerge in order:
- Lead
- Prospect
- Customer
As you can see, these are distinct identities that characterize lead generation agency different moments in the buyer’s journey.
What is a lead in marketing? awareness
A lead is a user who is at the beginning of the buyer’s journey or at the top of the funnel and has not yet been qualified.
A website visitor becomes a lead when they download an china phone numbers ebook, sign up for a newsletter, a webinar, start following the company on social media, etc. A lead can also be an individual that a salesperson contacts through a cold call.