If you’re generating leads for the first time, there’s another way to set goals. Find out the average value of your company’s leads (from existing customers) and then work backwards. Next, calculate how many leads you need and how many would need to convert to reach this sales goal.
You need to engage with leads wherever they are active. This is where omnichannel presence matters.
Provide value to your leads
across channels by providing information about your offerings.
Encourage lead conversion by sharing information and using lead generation tactics. Share pricing, success stories, use cases, industries you serve, testimonials or social proof, unique selling points, background recent mobile phone number data information about leaders or key people on the team.
Also, if your leads have questions or concerns, make sure your lead generation team addresses them head on. It improves your credibility and trust among potential customers.
Consider generating your own leads
The lead generation market has greatly expanded, opening up various options for purchasing leads today.
While this seems like an easy way out, consider set lead generation goals keeping lead generation in-house. This way, you are the absolute master of your lead ecosystem.
Plus, null and first-party data (sourced from customers) is much more reliable and accurate. And it avoids data list of us mobile phone numbers security issues and legal ramifications, which would otherwise cost you a fortune.