To find the right keywords, it is essential to have keyword tools such as Ahrefs or Semrush, which often have an exclusive section where they show you information about the number of searches and difficulty of positioning on platforms such as Amazon.
The ideal in this sense are keywords with a high search volume and a low difficulty of positioning , but this will not always middle east mobile number list be the case. Therefore, a balance must be found in which positioning is profitable and possible.
Once you have identified this keyword, you must include it in both the title and the descriptions of the product, and the more at the beginning the better. But we must not forget the so-called similar keywords , which are keywords related to the keyword chosen to position and serve to expand your reach and improve your positioning. An example of related keywords would be “sports shoes” and “sports shoes” and both should be present in the description and also in the title if possible.
Improve the quality of images and videos
A quality image helps both to make your product more attractive to users and to encourage them to click on it more often, and to help marketplace algorithms rank you better.
In this regard, we recommend that you add images and videos of the highest possible quality , showing the item from different angles and being used by real people. In addition, in marketplaces where this is possible, it is also important to add an appropriate title and description that includes the keyword, which should also be identify qualified leads present in the ALT tag.
Finally, we recommend that you stick to the sizes and formats indicated by each platform so that your visual resources look good in the marketplace, otherwise, no matter how good the photograph is, it may not be displayed properly.
Create attractive titles that convert
When working on a title to position a product in marketplaces, it is not only important to add keywords and related keywords, but also that these are attractive and encourage the user to click on your article.
First of all, clarity is key , as it china phone numbers ensures that the customer understands what you are selling and why they should buy it. And second, it must be attractive and include terms that make you stand out from the competition. A good idea might be to include key benefits of your products or differentiating features.
But be careful! Try to make sure Get good reviews that the wording, both in the titles and in the description, is written in the most natural way possible , avoiding forced formulas. Otherwise, the algorithm may penalize you.
Share detailed descriptions
The more details you offer users in your product descriptions, the more likely they are to trust your brand and end up buying, as well as the higher the ranking of your product in marketplace search results.