One of the central themes will be the application of AI to automate processes and improve customer service in real time. Through advanced data management and predictive analysis , companies are transforming their ability to anticipate behavior and offer a hyper-personalized customer experience . This approach will not asia mobile number list only optimize customer relationships, but also increase operational efficiency.
Another key aspect will be the discussion on emerging technologies that facilitate advanced personalization and the creation of fluid interactions throughout the entire Customer Journey . By integrating multiple channels and digital marketing agencies touchpoints, companies can offer a continuous and consistent experience.
Finally, automation and process optimization will be other key themes. These advances allow organizations to improve the speed and quality of their responses, while reducing costs and increasing customer satisfaction.
Top-level speakers
The congress will feature the presence of high-level professionals such as Julieta De Laurentiis , Marketing Director Iberia at Kraft Heinz , Marta Díaz Gállego , Director of Customer Service, Commercial Operations and Assistance at Total Energies , and Sara Matarrubia , Global Loyalty Director at Meliá Hotels china phone numbers International , among others. Each of them will share their experiences and success stories in the implementation of technologies to improve CX.
CX Congress 2024. CX Factor, Connecting People, Technology and Emotions
Meeting website and registration: https://cxcongress.com/
Sponsors and collaborators
Among the companies that promote this edition are:
- KIA as Global Driver, Zendesk, Woko and Capventis as Platinum Sponsors, and Atento, TTEC and Ringover as Gold Sponsors.
- In addition, we will have from AI to advancedCyberclick as the Official Digital Marketing Agency, Smartbox will be the Experience Partner, Fnac our Gift Partner, while Actitud de Comunicación will act as the Official Communication Agency and Hacienda Zorita as Wine Hotel Partner.
- The event also has the support of collaborators such as the Spanish Marketing Association, Anaya Multimedia and Ediciones Pirámide, AsoCommerce, the online stores association, Eventtia as Technological Partner and the support of specialized media such as marketing4ecommerce, Novologística, Periódico PublicidAD and Retail Actual.
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