Marketing and product promotion is a vital element of any business. Potential customers usually learn about a commercial offer from various advertising sources and then contact the company directly to get more information about the product or service. One of the most popular ways to make such specific direct contact is a phone call.
However, there is a downside to calls. When your call center receives calls from potential buyers, it is not always clear how exactly the user found out about your product or company.
Without this information, you will not have an understanding of the source from which the client came, and therefore how effective investments in various advertising channels or specific ads are. The lack of data makes it difficult to optimize marketing job function email list campaigns and can lead to unnecessary additional costs. A tool call call tracking will help solve this problem.
In this article, we will take a closer look at what call tracking is, its key functions, features and differences from traditional telephony. In particular, we will analyze the types of call tracking, learn how to choose a call tracking system so that it best suits the nes of the business.
What is call tracking
Call tracking (from English call tracking – “tracking calls”) is a technology that allows you to determine the source of incoming phone calls from customers.
You can also say that this is a virtual system that creates “substitute” numbers and adds them to various advertising channels. This is done so that the after a challenging 2021, 2022 arrives with great news business has the opportunity to track how the client learn about the company and from what place the call came: from a website, a banner on the street or a flyer. The goal of call tracking is to provide the business with more information.
The mechanism of call tracking
When connecting call tracking, you rent various virtual numbers from the provider, which are call “substitute”. There can be 5, 10, 100, 1000 of them – it all depends on the number of call sources. Each unique phone number is plac in a separate advertising channel. And call tracking determines calls for each of the channels.
When a person calls a separate number, the system will record america email list which phone number the call or flow of requests was made on. And then it will forward it to your single separate phone number in the office. In this case, nothing changes for the manager, he simply receives calls to the main number as usual.
However, the call tracking system records the call (each request) and generates reports, statistics. This key data should be enough for the marketer, who can adjust the advertising campaign.