You can find out the cost per click in Yandex Direct in the “Statistics” section via the “Report Wizard”. In the statistics window, you need to specify the account for which you need a report, and then specify the time period for analysis. In order country email list for the cost per click to appear in the table, you need to check the box next to the “Average cost per click (rubles)” metric, then scroll down the page and click on the yellow button labeled “Show”.
Cost per action (CPA)
The metric displays the cost of the target action. Moreover, the advertiser himself determines what is considered to be it. This could be clicking a button, a phone call, placing an order or registering for an event.
To calculate the metric, use the formula:
CPA = advertising costs / number of target actions.
An advertiser paying for advertising using the CPA model receives the following benefits:
- can determine the maximum cost per conversion;
- pays only after the visitor has performed the target action.
The CPA model is suitable for online commerce, financial organizations and entertainment sites.
How to Set Up CPA for Google Ads Campaigns
If you set a target cost per action, the tool will automatically set bids to increase conversions so as to reach the set price within the if these websites publish something from these companies citing framework of an automatic strategy called “Target cost per conversion”.
To connect it, you need to:
- link your Google Ads and Google Analytics account;
- set up conversions themselves and their tracking in Google Analytics.
If you decide to connect the auto strategy to the current campaign and you already have conversion statistics, the algorithm will offer you to set the CPA, taking into account the data for 7 days.
How to Get Cost Per Action Data in Google Ads
To find out CPA information from Google Ads, you need to do the following:
- configure calculated values by following the path in the system: “Administrator” — “View” — “Calculated indicators”;
- add a calculated indicator by writing in the “formula” column: {{Cost}} / {{Goal* achieved transitions to the goal …}}.
In this case, the goal will be the target action that is already specified in Google Analytics.
How to set up CPA for advertising campaigns in Yandex Direct
If you are aiming to achieve maximum conversion at a certain price, then set this in the advertising campaign settings. To do this, select the it email list automatic strategy “Conversion optimization” in the “What to optimize” column.
The algorithm for connecting the auto strategy is as follows:
- install Yandex Metrica counter;
- define goals in Yandex Metrica;
- connect the Metrica counter to Yandex Direct.
How to get conversion information to determine CPA in Yandex Metrica
To do this, you need to:
- go to the “Reports” section, go to “Standard reports” and click on “Conversions”;
- in the conversion report, set the filter “Sources” / “Last source” / “Tags”;
- select the UTM tag that corresponds to the required level of detail.
Calculating CPA will help you understand what is more profitable: attracting users from contextual advertising or looking for other channels for promotion.