The metric displays the amount (in %) for which the client ordered goods from your company from the total amount spent on products of a similar category.
Calculation formula:
SOW = (amount spent on your products / amount spent on products in the same category) * 100%.
Determining the share of wallet requires fax lists professional research and focus groups.
Customer Retention Rate (CRR)
The metric shows how many clients (in %) remain active over a certain period of time.
To calculate it, use the following formula:
CRR= [(number of clients at the end of the period – new clients during the period) / number of clients during the period] * 100%.
To determine the value, cohort analysis is used, as well as information on the client base from the CRM system.
MQL, SQL, PQL
These metrics reflect the qualification of leads, i.e. help to assess whether potential buyers are ready to order a product or service. MQL, SQL, PQL are used in lead scoring. Let’s consider them in more detail:
- MQL (marketing leads) are those that the marketing department has collected using various promotional materials, subscriptions to an email newsletter. This includes potential customers, for example, who completed a survey during a promotional campaign.
- SQL (sales-ready leads) are those digital marketing agencies that managers work with. Potential buyers added to such a group are almost ready to buy, for example, they have put products in the “Cart”. All that remains is to push them to order.
- PQL (Product Qualified Leads) are potential buyers or customers who have previously used a company’s product and have reached certain triggers that increase their chance of conversion. For example, those who ordered a product trial. | Mobile List
Where to find data?
They can be seen in reports on goals, as well as conversions in Google Analytics and Yandex Metrica.
Now you know the metrics of the it email list effectiveness of contextual advertising. We recommend that you evaluate them comprehensively, taking into account the direction of the company’s work, and also strive for the best results.