Environmental psychology professor Lorraine Whitmarsh. Director of the Centre for Climate Change and Social Transformations, says this shows that the environment is a central concern.
During the 2008 global financial crisis, “we saw concern about climate. Change go down massively,” Whitmarsh said. “What we’re seeing now is that it’s really embd.” Concern about environmental degradation and climate change. Which already hit an all-time high in 2019, has actually increas over the past year, Whitmarsh said.
To continue making sustainable choices every day
Consumers ne help from brands. In the markets we phone number list survey, 78% of consumers said big companies have a role to play in helping combat climate change.
As brands work to fulfill that role, they’re looking for ways to understand how people really think about sustainability.
Tell positive sustainability stories
Makes going green feel effortless
A few months into the pandemic, people report engaging in america email list sustainable activities they could do with limit effort, such as recycling, rather than time-consuming activities like researching products or buying in bulk.
When it comes to green shopping, people don’t want to trade quality, convenience, or affordability for sustainability. Customers expect to be offer more eco-friendly options, but not at the expense of other product benefits. Capturing attention and earning consideration means showing how sustainability addresses the most pressing personal nes on people’s minds when they shop.