Shipping costs are one of the main reasons people continue to shop at brick-and-mortar stores. They don’t want to spend $10 on something they can buy at Walmart down the road.
If you address this common objection with a free shipping offer in your exit intent popup , you can convince more people to take you up on your offer.
Offering free or discounted shipping in an exit pop-up gives visitors a reason to stop, think, and change their mind.
Many companies can’t
Stay in business if they offer free shipping on everything. If you have to pay shipping for an item that marketing models are based on science, but they also need a touch of art costs $3, you’re not going to make a profit.
However, if you sell higher-priced products, you can offer free shipping. It’s easy to include shipping in the price of products that cost hundreds of dollars.
If you sell less expensive items, consider offering free shipping if a customer spends more than a certain amount, like $99. Not only is this a way to overcome the shipping hurdle, but it’s also a way to encourage people to buy more items in the same transaction.
Create a sense of scarcity and urgency
You’ve heard of “impulse buying,” right?
You’re standing in line at the telegram database supermarket, you see a Three Musketeers bar and you realize you need a chocolate fix to get through the day.
Or maybe you see a shirt you like at your local clothing store, and there’s only one left on the shelf in your size. If you don’t buy it now, you may never get a chance again, so you grab it without even looking at the price tag.
Impulse purchases are made without much thought
The same thing happens with scarcity purchases. You can recreate the same phenomenon in an online store by incorporating scarcity or urgency into the offer in the exit pop-up.
For example, you might offer a text services visitor 20 percent off their next order if they place it within 24 hours. If the visitor doesn’t take action quickly, they’ll lose the discount forever.
Alternatively, you can set a time limit on the product’s availability, or announce that there are only a few left in stock. Make sure you’re being truthful—fake scarcity will only anger your prospects—but use it generously when you have the opportunity.
Just remember to change your pop-up as circumstances change. You don’t want the same old copy on your pop-up because it can confuse or annoy potential customers.