A lead magnet buyer persona is a fictional, data-driven portrayal of your target customer. You need to know what your visitors want before you can create a lead magnet that will increase conversions.
For example, let’s say your lead magnet buyer describes a young couple with a strict budget and an aversion to convention. A lead magnet about creating an elegant dream wedding in a church probably won’t appeal to them.
Make sure your lead magnet is as specific and relevant to your audience as possible
There’s a scene in the TV show Friends where Phoebe, a licensed massage therapist, complains about her lack of clients. When asked why she’s lost clients, she admits that she was running a Give 3 ways people are prioritizing sustainability in the wake of the pandemic Yourself a Massage at Home” workshop. She says, “Now they give themselves massages at home.”
This is a great illustration of the wrong lead magnet. You don’t want to give away all your secrets or make your buy phone number list business irrelevant to the prospect. Instead, you want to help them solve a specific, pressing problem.
Instead of teaching her clients
How to give themselves a massage at home, Phoebe could teach them stretching exercises that keep their bodies text services flexible and pain-free between massages. She still needs her clients, but she makes a real difference.
See how this works? If you run a massage therapy business, a lead magnet like this can help you attract more subscribers. In short, lead management should direct potential customers to a specific lead capture page .