Like in the movies. 20 films that every marketer should watch

 

Professional literature, video courses and endless articles (not all!) are extremely useful, but there is another great way to get stuck into marketing. For example, with popcorn in hand.

Our selection will include completely different films (including good ones). Spoiler: we can’t do without Octave. Let’s start with him.

I.A classic of the advertising genre

99 francs

 

 

The most pop movie about advertising. Based on the mobile phone number data popular novel of the same name by Frederic Beigbeder. Crazy creator Octave is insanely talented, generates crazy ideas and tries to survive in the crazy advertising world.

Roguery

The magnificent Dustin Hoffman and Robert De Niro give a master class in creating quality content: putting on a show to distract the public from something equally interesting (hello Bill Clinton!).

Channel avatar size is 800×800 px.

Channel header image size: 2560×1440 px.

 

  • The area of ​​the image, the contents of which will be display on any device – 1546×423 px from the center of the image.
  • Maximum file size is 4 MB.
  • Formats: JPG, GIF, BMP or PNG.
  • On a PC, the header is display with a resolution clean email of 2560×423 px, on a tablet – 1855×423 px, on a smartphone – 1546×423 px, on TV – 2560×1440 px.

 

Album cover image: from 1400 x 1400 to 4098 x 4098 px

  • Aspect ratio – 1:1
  • The appearance of the cover depends on the type of device on which the channel is view.
  • YouTube recommends uploading a single image measuring 2560×1440 px, and keeping in mind that the “safe zone” where your text or logo won’t be cut off is 1546×423 px in the center of the image.
    • Instagram Stories allows you to upload both vertical and horizontal images with aspect ratios ranging from 9:16 to 1.91:1.
    • For vertical images in stories, the recommend size is 1080×1920 px.
    • The photo size in Stories allows you to share full-length personal photos or large ads with text.
    • The minimum photo or video size for Stories is 600×1067 px.
    • Proportions 9:16.
    • The maximum file size is 4 GB.

    IGTV cover image – 420×654 px.

     

    • It is recommend to use images with an aspect ratio of 1:1.55.

     

    Advertising in Instagram Fe and Explore tab

     

     

    • Square: from 600×600 to 1936×1936 px (aspect ratio – 1:1).
    • Landscape orientation: from 600×315 to 1936×1936 px (aspect ratio – 1.91:1).
    • Vertical format: from 600×750 to 1936×1936 px (aspect ratio – 4:5).
    • When creating an ad, you can crop the image in the built-in itor.

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