Okay, back to our main question – how often should you redesign your website? While there are a lot of factors to consider, the general recommendation is that you should redesign your site every 2-3 years. Now, is that answer set in stone? Definitely not. But think of web design like fashion trends – after a while, some things are just out of style.
So, let’s look at some factors that determine how often you really need to redesign your website.
Did technology change completely?
We’re not going to lie…this one hurts. Once upon a time, all your website needed was some catchy music and a fancy Flash intro.
A few design styles later, we entered the whatsapp number list mobile era – and Flash stopped working. Like, it literally didn’t work on phones. Businesses had no choice but to redesign. Some chose to make a “mobile-only” site that was (let’s be honest) hideous – but at least it worked, right?
Finally, responsive design became the norm. (Responsive essentially means that websites can expand and contract based on the size of the screen.) Thanks to
responsive design, websites look pretty much the same across all devices – from desktops to phones.
The takeaway here is that sometimes technology changes. And, sadly, when it does, there’s not much you can do about it except redesign.
Was your designer forward-thinking?
Some website designers are trailblazers – and others haven’t changed their design style in several years. Honestly, your designer’s talent level determines how long before you need a website redesign. If they’re forward-thinkers and design for next year’s trends, you may be able to go 3-5 years – as long as there isn’t a total shift in technology.
Was your designer behind the times?
Of course, now we have to talk about the flip side of that coin. Maybe you clarification of the target group in gdn didn’t want to pay very much – or maybe you really couldn’t at that time. It happens. For whatever reason, the person you hired didn’t design a professional, up-to-date website. You might get away with it for a year or two, but chances are it’s already outdated. One of the reasons professional designers are way ahead of the trends is so their client’s websites can enjoy a nice, long life.
Did you change your brand?
Now this one is obvious. If you redesign your brand, you have to redesign your website. Your loyal customers may know you, but everyone else will discover your business for the first time through your website. And, of course, you want your business to make a great first impression.
Have your goals changed?
Have you recently decided to sell your products online? Or has the direction uae cell number of your business changed? Both of these are strong reasons to redesign your website.
When to redesign your website checklist
You’ve probably realized that the answer to our original question is – I guess it really does vary, doesn’t it? So, here’s a checklist to summarize the key factors: