To enjoy all the benefits of an empathy map, there is nothing better than learning how to create one in practice. To begin, you ne to choose the material that will be us. An interesting idea is to make a draft on paper and then structure the main pillars of this tool.
Furthermore, before starting the empathy map, it is important to have already creat the business persona. After all, the tool aims to delve deeper into the characteristics of the ideal customer for the company. Therefore, having the information of this semi-fictional character at hand is an essential step.
Once you’ve creat your business persona, you’re ready to create your empathy map. Check out the step-by-step guide!
Divide the panel into 4 quadrants
Draw an “X” lying down on a sheet of paper. The horizontal shape of the letter will divide the space into 4 quadrants, each of which will be direct to a characteristic of the persona, such as what they hear, what amazon data they see, what they think/feel and what they say/do.
At the bottom of the page, select a small space and divide it in half. This corner will also be us to talk about the persona’s pains and nes.
Describe what the persona sees
Empathy is nothing more than putting yourself in someone else’s shoes to understand them. On the map, it is important to start with what the persona sees, describing the perception of everyday life in the left quadrant.
In the upper quadrant, you will describe what the persona listens to. Therefore, it is time to establish what their social cycle is like, how they communicate, which brands are present in their daily life, etc.
Describe what the persona thinks and feels
In the right quadrant, describe the subjective characteristics how to find your local market of the persona, such as their dreams, problems, desires, thoughts and feelings. This way, it is possible to understand mobile lead the relationship between Describe what the your product or service and the public.