Email newsletters are a powerful tool for interacting with customers. Their effectiveness determines whether subscribers will receive promotions. news and personalized offers on time. If emails do not reach their recipients the company loses profits and customers lose interest.
Client’s problem
This was the case with our client online casino [we cannot disclose the name due to NDA] . Their email deliverability varied from 65% to 96%. This meant that thousands of users were left out of the platform’s information field.
To reconnect with the audience and restore trust the company turned to us for help.
Aded SPF records to main domains to improve sender authentication. Previously they were only present on subdomains.
Adjusted DMARC records strengthening the protection of domains from phishing and spam.
We implemented monitoring via the postmaster telegram data Gmail and postmaster Mail.ru tools. These services allowed us to track the status of shipments and promptly eliminate possible problems.
2. Resolved issues with blacklists
Some of the client’s domains and links were blacklisted, which significantly reduced the chance of successful email delivery. We took the following steps:
Replaced the unsafe link in the templates with a new domain that is free from blocking.
We sent requests to be removed from blacklists digital transformation programs until and succeeded in excluding the domain previously used for mailings.
We wrote to Mail.ru support asking them to review the spam filters that affect the deliverability of emails from the domain.
3. Reworked the structure of mailings
To strengthen the sender’s reputation and increase audience interest we:
We completely redesigned the letter templates . The new design turned out to be more readable and attractive to clients.
lass=”yoast-text-mark” />>We segmented the subscriber base by engagement level .
We optimized the frequency of mailings to avoid user fatigue and improve response to emails.
Thanks to the work done the email deliverability increased to a stable 99.7% which significantly exceeded the initial figures of 65–96%.Increased customer engagement. Now all important offers and promotions reach subscribers on time.
Increased company revenue. Better interaction australia cell numbers with the audience helped attract new players and bring back old ones.
Improving domain reputation. Monitoring and cleaning the database has reduced the risk of getting into spam filters to a minimum.