Decathlon is one of the companies that has best known how to take advantage of its strengths! and has managed to retain its customers through a balance in the equation of quality and price ! but I find it interesting to analyze what they have based on to achieve the comfortable position they currently hold compared to their competitors.
Decathlon of Decathlon was founded
in France in 1976! and its chain of sports stores has been expanding progressively as it has won over new customers! philippines phone number library thanks to the popularization of sport in moder eties! in which we have gone from playing football and basketball to multiplying by 20 the number of sports that the public wants to practice! from the most risky sports (for example! bungee jumping)! to water sports (for example! scuba diving)! or those related to the mountains (trekking).
Thirty years ago! practicing sports ainwas expensive and only accessible to a select few! as much of the sports equipment he ability to check identity documentswas priced too high to consider trying a new sport they had never tried before! and which they might try only once! and never do again because they didn’t enjoy the experience.
But in just a few years! Decathlon has managed to make it possible for anyone to practice any sport they want! thanks to ukraine business directory affordable! high-quality sports equipment . This has helped popularize sports and made many sports! which were considered minority sports years ago! fashionable.
What are Decathlon’s 8 success factors?
– Own brands : the launch of its own brands Newfeel! Artengo! Domyos! Kalenji! Oxelo! Quechua…! among many others! has been a great achievement! since it currently has a according to the type of sport practiced! with which it competes with the major sports brands: Nike! Adidas! Puma…