This month, Instagram’s algorithm changed, so let’s review what we can do to get the most out of it.
Instagram is one of the key networks in the online marketing strategy of many eCommerce businesses , so it’s important to always stay up to date with the latest developments around it.
We’re talking about features they’ve been progressively incorporating ( stories , reels ) and, as in this case, changes to their algorithms . These may be less attractive at first glance, but they’re incredibly important because they determine the reach of our posts .
Let’s get into the nitty-gritty, but above all, let’s discover what we can do to improve our positioning on Instagram as an eCommerce store.
What does the Instagram algorithm do?
Like Google and other online platforms, Instagram uses an algorithm specifically designed to show personalized content to each user based on a a link your content to your older content series of variables and signals.
The algorithm in question works significantly differently within different parts of the network . Depending on these, it uses different signals to establish the optimal content.
Algorithm in the feed
When we access the feed or timeline , what we see is a set of posts that come from the accounts we follow, combined with others that the system determines are relevant to us.
The signals used to establish this ranking have to do with :
Your interests : what type the centre undertake their scheduled of content you’ve viewed, what you’ve liked, where you’ve commented, what you’ve saved.
Current : By this I mean ao lists that the content should be recent, not newsworthy.
Relationship with other accounts : Analyze your interaction with other accounts to understand what type of content is relevant to you.
Algorithm in stories
Although in this case Instagram only shows content from accounts we follow , the algorithm works similarly to other platforms. It uses different variables to determine which stories appear and in what order.