Engagement with a profile’s stories : If you’ve previously viewed an account’s stories, you’re more likely to view more of their stories in the near future.
Proximity to other profiles :
When we react or comment on a third party’s stories, the algorithm interprets that it is relevant to us, so it will show us much more of their content in the future.
Algorithm in reels
Reels , which some accuse of being a TikTok clone , are increasingly popular among Instagram users. Here, users are looking for a large amount of content that’s fresh and up-to-date.
Engagement with content: not you can also segment your audience only the number of views a video has, but also the percentage of total views or the number of times it has been viewed repeatedly.
popularity : This is a bit of a snake-eating-tail scenario, but here’s how it works: the more popular a reel is , the more the algorithm will expand the audience it’s shown to.
Trend-setting ability : It’s not just about going viral with a video, but about creating a trend that other content creators want to replicate. This is especially evident on TikTok, where dances and trends are repeated ad nauseam.
Algorithm in the explore tab
And, if we’re talking about trends and news! the Explore tab is where users go to discover content and creators outside of those they usually follow.
Here! two variables are paramount :
Popularity : the number of interactions a video has been able to generate.
Relevance based on previously hse university among top demonstrated interests.
What has changed in the Instagram algorithm!
>In reality, it continues ao lists using the same ranking factors! it has just started to weight them differently and! above all, there are certain types of content that it is starting to show less .