Pets are a growing market segment. Discover the eCommerce success story of Farmer’s Dog.
Those of us who have pets at home know well that a special bond develops with them. We are responsible for our animals , and we want to give them the best quality of life.
There’s a huge market surrounding pets
Toys, accessories, fashion… and food, of course. E-commerce has been exploiting these extraordinarily profitable niches for years .
Here we’re going to tell you about the success story of Farmer’s Dog , and how, from an idea in a home kitchen, we can serve 100,000,000 servings of healthy pet food.
The idea behind Farmer’s Dog
Before talking about online stores or hipaa compliance became an essential marketing strategies , it’s essential to focus on those flashes that give rise to everything, those insights that light the light bulb.
In this case, the premise is simple :
if we want to improve the quality and life expectancy of animals, we must give them a natural diet.
The benefits are clear: dogs’ weight is better controlled, they have more energy, and many health problems are reduced, ranging from better teeth to a reduced risk of cancer .
In short, animals live longer , better, and you save a lot of money on veterinarians.
INSIGHT : Businesses that start the main activities within the framework from a real need , and are able to convey their mission and vision in a way that presents themselves as a solution , have gained a lot of ground: who doesn’t want their dog to live longer and better?
How Farmer’s Dog began
As one of the founders of Farmer’s Dog says, animals are still living beings just like people, so if we know that ultra-processed foods are unhealthy, why ao lists do we give our pets dry food that, objectively, we don’t even know exactly what it contains ?