Don’t leave yet… exit intent
This is a good example of a pop-up window that is activated in response to a user action . Within the pop-up category, there are exit intent pop-ups.
They occur when the system detects that the user is scrolling to close the window , then it shows us something like this:
In this case we see how
above the check out , a window loads with a very direct message : “Wait… save 15%” and, in addition, it reinforces with a subtitle: “Ok, you win.”
Simple, persuasive, and with an extra benefit for the customer, how could it not work?
#2 – Subscribe to our newsletter and don’t miss a thing
Of course, when faced with a juicy discount , it’s hard for a user to resist. But since money isn’t everything, people are also reactive to the fear of missing staff augmentation is a common solution because out , of being left out .
That’s the most effective way to get someone to subscribe to our email database. As you know, those emails are very valuable for other types of complementary campaigns .
Look at how Pull & Bear does it
A straightforward message, appealing to what we discussed, with an inbox and, most interestingly, two options : male or female. In other industries, this may not be very relevant, but for them, it’s critical.
With this simple resource, we are we rely on monthly data segmenting from the start , and for the user, friction is minimal.
#3 – Conditional discounts
This is another classic strategy for using pop-ups in eCommerce . We offer you a discount to redeem now (urgent), but in return, you have to take a specific action .
One typical example is ao lists offering a percentage discount on a purchase to subscribers of a mailing list. Exactly what Skullcandy does here .