Here, people who already know your brand begin to research the products or services you offer. whatsapp number list They’re interested and want to know more details to see if what you offer can meet their needs.
According to recent statistics, 67% of companies allocate resources to
this stage to boost their sales funnel . More than half of companies recognize the importance of building relationships with their customers and guidin
g them through the buying process.
For this point, it’s ideal to create explanatory videos or webinars that delve deeper into the how to develop a b2b personal features and benefits of your products. Continuing with the organic beauty example, you could host a webinar on how to choose organic products according to skin type.
3. Consideration
In the consideration phase, customers compare your products with those of c
ompetitors and seriously consider a purchase. They evaluate the available options and how each might solve their specific problem.
Emails featuring product comparisons and testimonials from satisfied customers are very useful here. You could send an email comparing your organic face creams with those of the competition, highlighting the benefits of your products and featuring testimonials from users who have seen improvements in their skin.
>> Check out our tips on how to use email marketing to boost your sales .
4. Conversion
The moment of conversion is when the customer decides to make a purchase. The focus here is on making the process as easy as possible and ensuring a great experience. It’s crucial to remove any barriers that might impede the purchase and offer incentives to motivate them to make the decision.
In this final stage, offering limited-time discounts or free trials works very well. You could send an exclusive discount code for new customers or a “buy one, get one free” offer. Additionally, ensuring the purchasing process is quick and easy will help convert interest into a successful sale.
To create an effective digital marketing sales funnel, it’s essential to carefully plan each step of the process. Continuing with the same example, let’s see how to create one for an online skincare store specializing in natural and organic cosmetics, looking to increase sales and retain current customers.
This store’s target audience is women aged 25 to 45 who are interested in organic skincare products. To attract them, the store will use its blog, social media platforms like Instagram, TikTok, and Facebook, and email marketing campaigns.
>> Discover more sales funnel examples for different types of businesses.
1. Promote blog posts and social media ads to attract visitors (Awareness)
As a first step, you need to create educational content that not only informs your audience about mobile lead the benefits of natural skincare, but also positions your store as an authority on the subject.