Completing a major overhaul or a complete website redesign is exciting and gives a great sense of accomplishment at the end. But then, when you get back to managing your business and planning your marketing campaigns, you may be wondering: what next?
A website designed for user experience is the first step in expanding your online presence. But when you launch a new website, you’re not done. Now comes the work of customer support, helping customers find you.
Here are the key next steps your business should take after launching its new website.
What to do after launching a new website
Once you’ve launched your new website, your work isn’t done. Instead, take the following steps to increase traffic and attract customers.
1. Learn how to manage your website
A website is never complete. You can’t launch a new website and expect it to just sit there and attract new customers.
You will need to update your content and images regularly to tailor your online presence to your target audience. Or you may launch a new product or service and feature it on your website.
Either way, you need to know how to manage your site. This doesn’t mean you need to take a course in website development. But you do need to know the basics of how to navigate the backend of your site.
Take courses or watch online training videos to prepare for current changes, or publish blog content on your website.
2. Analyze your SEO research and create a content marketing plan
The SEO research you did on your new website c level contact list is still relevant. Now is the time to revisit that research to plan your content marketing. Videos, infographics, podcasts, blogs, and more can help take your site to the next level and drive valuable traffic.
Look for recurring themes in keywords and group them into what you call “keyword clusters.” For example, some keywords that might be relevant to this blog include:
- Launch of a new website
- Launch of a new website
- Marketing plan for the new website
- How to Promote a New Website
- What happens next after the new site launches?
These keywords will be separated from the keywords related to creating a new website. And similarly, the keywords for managing a website will also fall into their keyword cluster.
Once you have created your clusters, start planning how you will develop content around those topics. Document the keywords you have optimized china business directory your content for to avoid that content being cannibalized by new content targeting the same keyword in the future.
You should publish new blog content at least once a month. But publishing more frequently can increase your traffic and leads to your site. If you’re early in developing a content marketing plan, you can also publish more frequently to fill out marketing automation plans to create content at different stages of the customer journey.
Companies with a solid content base can test different publishing schedules to see what produces the best results. One important consideration when creating a publishing schedule is to only publish when you have time to properly distribute the content enhance internal linking to better organize content and facilitate navigation. . You can’t just publish content and expect SEO to work its magic by bringing you customers. Distributing content via email, social media, RSS feeds, etc. can ensure that you get the most out of your efforts.
3. Build marketing automation around the customer journey
Once your site’s core framework is up and running, consider conversion opportunities on each page. This could be as simple as an email signup or targeted downloadable content related to the product, service, or topic on that page.
Consider how these forms can be used in your marketing automation software and trigger actions based on what you know about your prospects and customers. Connecting marketing automation to your website complements static content to personalize it based on the user, their needs, and their interests.