Email Marketing Automation for Your Online Store to Build Loyalty
of work. And, well, it is. But the good news is that there are mobile database many tools you can use to automate your email marketing for ecommerce efforts. It’s all about choosing the right tools and then using those tools to automate the process of personalizing and targeting based on user behavior and context.
Use a tool like Hello Bar to automate the process of building your email list and test different messages and designs to do so.
Tools like Hello Bar can automate the process of building your email list. It’s best to test a few different messages and placements of these email capture units, but once you find what works, you can watch emails flow every day.
Use an email provider that allows you to personalize and segment messages based on behaviors.
Most email providers do this now, but make sure you can how to write high-quality, user-centric content personalize and segment your messages. It has become easier to do so, so there is no reason why you can’t add it to your email marketing strategy.
Create emails based on specific events (a purchase, lack of purchase, etc.)
This is related to the above, but is specific to event-based personalization. If a user hasn’t purchased from you in a while, you can send them a personalized “we miss you” email. Other examples of fresh list automated email campaigns include welcome emails, abandoned cart emails , and purchase confirmation emails.
Make sure you regularly review the value of each of your email subscribers.
You need to review your ecommerce email marketing strategy regularly. And you need to review the value of each of your email subscribers regularly. Things can change quickly, so you want to make sure you keep a regular eye on any changes.