As an e-commerce business, you’re constantly looking for new ways to build trust with your customers, strengthen your brand, and increase conversions. One of the most effective ways to do this is by publishing authentic customer reviews on your online store and on trusted platforms like Google Places Reviews, Trustpilot, or review.io. And the good news is, getting a customer review isn’t that difficult—often, all you have to do is ask.
But what’s the best way to go about it? What are the best practices? Are there any drawbacks to asking for customer reviews? Follow the guide and discover our 7 best practices for developing an effective customer feedback request strategy.
Why ask for customer reviews?
According to a 2022 survey, 95% of consumers accurate cleaned numbers list from frist database read online reviews before deciding which product to buy, and 58% say they would be willing to pay more for a product if the brand has good reviews. Another study found that nearly half of adults (46%) never buy a product without reading reviews first. On average, posting just five reviews can increase your conversion rate by 270% .
Given the key role customer reviews play in your customers’ purchasing decisions, it’s more important than ever for your e-commerce business to publish these reviews on your online store.
Improve your brand image
Customer behavior research ha today, we are not implementing s consistently shown that customer reviews have several key benefits for e-commerce businesses. In short, reviews create a sense of transparency, which instills trust and encourages customers to place orders.
Here are some of the benefits that posting customer reviews brings to your brand:
Positive customer reviews demonstrate the seriousness of your business. The simple fact that you’re open to reviews and that you publish them speaks volumes about your brand. It proves that your customers’ opinions matter to you and that you’re a caring, customer-centric brand.
Building a relationship of trust
Reviews give shoppers an authentic text services and realistic view of your products. They identify with other shoppers’ experiences, which builds trust in your brand as honest. That’s why 78% of consumers trust customer reviews more than ads, and 88% say they trust an online review as much as a personal recommendation .
In addition to boosting conversion rates, positive reviews encourage shoppers to spend more. The average consumer says they would be willing to spend up to 31% more on a brand with excellent reviews.