Webinars have become a powerful tool for engaging audiences, sharing expertise, and driving lead generation. While email is often the default channel for follow-ups, smart marketers are now using webinars to grow high-value phone number lists for SMS marketing. With mobile open rates outperforming email by a wide margin, capturing phone numbers during your webinars can give your brand a direct, high-conversion touchpoint.
Start With Pre-Webinar Registration Optimization
The foundation for building a phone list through webinars begins argentina phone number list at the registration stage. When creating your registration form, include a clearly labeled phone number field marked as optional or required—depending on your strategy. Highlight the value attendees will receive by sharing their number, such as SMS reminders, bonus content, or exclusive offers. Be transparent about how you’ll use their information and include a checkbox for consent to comply with regulations like TCPA or GDPR.
Use Live Webinar Prompts to Drive SMS Opt-Ins
Don’t stop at the sign-up page—capitalize on live engagement moments during your webinar. Use a mid-presentation prompt to encourage viewers to opt-in for exclusive slightly i wouldn’t like to anticipate takeaways via text. For example, say something like: “Want the slides and a bonus checklist? Text ‘WEBINAR’ to 55555 now!” You can also share a QR code on screen that links to a mobile form or SMS keyword to capture numbers in real-time. These interactive moments not only boost opt-ins but also enhance overall engagement.
Post-Webinar Follow-Up: Capture Late Opt-Ins
Your follow-up strategy is just as important. After the webinar, send attendees a thank-you email that includes a clear CTA inviting them to opt into SMS updates. You could offer exclusive post-event discounts, access to replay links via SMS, or early invites to future events. Segment your audience based on whether they attended live, watched the replay, or registered but didn’t show up—then craft tailored SMS invitations that meet their level of interest and activity.
Leverage Webinar Content as a Lead Magnet
to continue collecting phone numbers even after the a lead magnet event is over. Offer on-demand access in exchange for contact details, including phone numbers, and promote it through blog posts, social media, and paid ads. Webinars become long-term assets when reused this way.
Analyze Results and Refine the Process
As your webinar-to-phone list funnel matures, track key metrics—registration conversion rate, SMS opt-in rate, and follow-up response rate. Use these insights to australia cell numbers optimize form design, message timing, and incentives. Over time, your webinars will not only educate and engage but also fuel a growing, permission-based mobile list for long-term communication.
Conclusion: Webinars present an excellent opportunity to build a warm, permission-based phone list. By strategically integrating phone collection before, during, and after your event, you can transform passive attendees into active leads ready for ongoing mobile engagement.