Before determining where cold calling belongs, it’s important to clearly define the roles of sales and marketing.
1. What is Sales?
Sales refers to the direct process of persuading a customer to purchase a product or service. Sales activities focus on closing truemoney database deals, nurturing prospects, handling objections, and guiding potential customers through the decision-making process.
Key characteristics of sales:
-
One-to-one communication
-
Relationship building
-
Immediate goal: convert leads into buyers
-
Handling data security protocols for whatsapp lists customer-specific questions and objections
Sales is typically the final step in the buyer’s journey where the customer commits to a purchase.
2. What is Marketing?
Marketing is the broader process of creating awareness, generating interest, and positioning a product or service in the market. It involves strategies that attract, educate, and inform potential customers, often on a larger scale.
Key characteristics of marketing:
-
One-to-many communication
-
Brand building and demand generation
-
Focus on visibility aruba business database and audience engagement
-
Long-term strategy for customer acquisition
Marketing prepares the ground for sales by bringing attention to a product and driving qualified leads to the sales team.