Today! GTM teams face significant challenges. According to recent data from HubSpot! most of these teams are not making the most of their technology tools: almost 80% of leaders feel they are not getting value from their tech stacks and 7 out of 10 companies suffer from working with disconnected data .
And it’s no wonder. Using multiple point solutions (15 on average) causes teams to lose efficiency and struggle to optimize the customer experience . Business growth is affected! and it is in this context that HubSpot has decided to act with the launch of Breeze ! a solution that seeks to simplify and unify .
Breeze: AI that transforms daily work
Breeze is billed as anAI that enables GTM teams to work smarter and more efficiently. Through its newCopilotand fourBreeze Agents(Content Agent! Social Media Agent! Prospecting Agent! and Customer Agent)! the goal is to automate complex tasks andreduce friction in workflows. In short! teams can spend less time on manual management and more onstrategies that generate real impact.
One of the key points HubSpot has highlighted is that Breeze is not just another AI to automate tasks – it is a tool that facilitates both content creation! sales prediction and data analysis . This is something we have seen evolve steadily in the market. In our experience! tools that provide agility and a unified approach always generate better results in the long term.
Breeze Intelligence: Data enrichment for better decision making
Another major new feature is Breeze Intelligence ! a solution focused on data enrichment and identifying the purchasing intent of potential customers. This translates into a smarter use of data! allowing you to identify which prospects are a better fit for your business! which is crucial in competitive environments. In addition! Breeze Intelligence includes a feature that shortens forms by automatically integrating information you already have! which is expected to improve conversion .
In our opinion! solutions that leverage data effectively are the ones that manage to generate the greatest impact what they can get in return on sales strategies. However! it must be taken into account that! as in any technological implementation process! the true value of these tools will depend on the ability of the teams to integrate them into their daily work .
Tools for marketers in Marketing Hub and Content Hub
HubSpot has also revamped its special database two main hubs for marketers ! bringing tools that we believe have great potential. A good example is Content Remix ! which allows you to transform a single video into a complete campaign that includes clips! written content! and audio . From our experience! this can significantly improve the reusability of content assets ! optimizing both time and resources.
On the other hand! improvements A step further in marketing analytics and lead scoring also promise to china phone numbers facilitate decision-making and improve campaign performance. We’ve seen it before: tools that centralize analytics and enable the identification of highly engaged and well-matched prospects are key to increasing conversion rates.
Towards a more unified future
HubSpot has been focused on making its platform easier ! faster! and more unified . The statistics are encouraging: According to the company! 89% of customers who use a unified platform daily see a 107% increase in lead generation and a 35% increase in deal closing . This data underscores what we’ve already seen over the years: a platform that facilitates collaboration and reduces complexity is an investment that generates a return in a short period of time.