Advantages of contextual advertising . The following advantages of contextual advertising can be highlight:
Advantages of contextual email data advertising . Work immiately after launch. Contextual campaigns start working from the day of their launch. Users interest in a deal immiately see advertising offers in search results and on various sites, click on ads and move from a warm audience to buyers.
Prompt result
Some experts compare contextual advertising with SEO, but this is incorrect, because such activities differ in the mechanism of action, and sometimes are bas on different principles of work.
The spe of the result is one online supermarkets were struggling of the most important differences between KR and SEO: with search engine optimization, you have to wait for the effect, and contextual advertising starts bringing customers instantly.
That is, after its launch, interest people call, go to the site and buy goods. SEO works slower because it takes a lot of time, because in order to please search algorithms, you ne to create relevant content, remove technical errors on the site, improve the user interface, create an authoritative link profile and develop good behavioral factors.
Of course, KR ads have their own requirements, and it also takes time to develop, configure and correctly launch advertising. However, it is still faster than creating a site from scratch and making it attractive to search robots.
Transparency and clarity of payment. The advantage of KR is that you see what you are paying for (for clicks, impressions or traffic). All investments can be track. You are aware of the rate, price per click, you choose the desir traffic yourself, and also allocate money for launching advertising.
You can see the efficiency
The Yandex Direct and Google AdWords advertising systems have statistics for all campaigns.
For example, if the goal for a campaign was set as “Call”, i.e. the person who click on the ad should call you, then “Metrica” will tell you how many users call the phone number indicat on the site. You can evaluate the results of the campaign b2b phone list not only by financial, but also by behavioral factors. Thus, the click-through rate (CTR) allows you to understand which ads are attractive to visitors and from which advertising platforms they usually go to the site.
Large-scale coverage. Contextual advertising is aim at people interest in a certain product. It may seem that this should ruce the coverage, but since CR is plac on various sites, it is possible to attract many users and not only from search results.
Selection of the target audience (TA). As an advertiser, you decide where and to whom to show the CR. Using special filters, it can be configur to hit the TA with almost 100% accuracy.