The new entry at number 1! Aitana Lopez (nice name). This lady, created by the Spanish agency ‘The Clueless’, earns a whopping 11,000 dollars a month. The founder of The Clueless, Rubeñ Cruz, tells Business Insider that the idea came about because they were fed up with influencers who are difficult and demand (too) much money.
Nice little project, and very realistic if I say so myself! With 199,000 followers she is not (yet) the biggest dataset virtual influencer on this list, but that could change soon.
López can make just over 1,000 euros per advertised and is featured in images on Fanvue. – Business Insider
Lil Miquela doesn’t just have 2.7 million
A followers on Instagram . She has 3.5 million followers on TikTok and another 279,000 subscribers on YouTube . If you google ‘virtual influencers’ you can’t miss Lil Miquela. This was also one of the first accounts that became really big.
Miquela’s account.
Lil Miquela has also had several successful collaborations with brands. A (in some eyes) less successful collaboration was the campaign video of Calvin Klein from 2019. In this video Lil Miquela can be seen kissing model Bella Hadid.
The criticism that followed was mainly about the fact that someone who identifies as straight is seen kissing someone of the same sex in this video. According to some fans, Calvin Klein was guilty of queerbaiting (hinting at LGBTQ+ representation without actually implementing it). Supporters of this ad call this nonsense europe email because Lil Miquela does not exist. An interesting discussion that continues under this
A apology from Calvin Klein
Are you looking for a flexible, mysterious and ‘dark’ type of influencer as a brand? Then Bermuda is recommended. If you scroll through her timeline on Instagram (243,000 followers), you will see that she has been photographed with Lil Miquela a few times. Although the creators behind virtual company development strategy: how to develop and implement are often kept ‘secret’, we can assume that there is at least a collaboration here.