Sunrise (UPC)! a subsidiary of the American Liberty Global! is preparing its return to a certain independence with the announcement of the composition of its future board of directors. This step is part of the spin-off of Liberty Global’s Swiss activities! planned for the fourth quarter. The filing of a prospectus with the American Securities and Exchange Commission marks the official start of this process.
Sunrise’s new board of directors (UPC) will reflect a mix of expertise in the telecoms field. Among the appointees are well-known figures such as Mike Fries! current CEO of Liberty Global! who will chair the board! as well as Sunrise alumni such as Thomas D. Meyer and Ingrid Deltenre! according to the press release . The composition appears to aim for a balance between continuity and renewal! while maintaining close ties to Liberty Global.
A return to Swiss roots?
Despite this announcement! the question remains: will Sunrise (UPC) truly become a “Swiss company” again? Although the board of directors includes several Swiss members! the influence of Yankee Liberty Global fusion database remains palpable! particularly with Mike Fries as chairman. It will be worth watching closely how this new governance structure will influence Sunrise’s strategy and operations in the Swiss market.
The operator will have to take up the challenge of convincing its customers that it places their interests at the heart of its concerns! beyond the simple search for profit. This task promises to be difficult in a context where consumers are increasingly sensitive to the quality of service and the local commitment of companies. The question of possible access to customer data by the overseas administration will have to be clarified.
Perspectives and challenges
A Capital Markets Day is planned for September 9! 2024 in Zurich! where paramount pictures announces sonic the hgehog franchise surpasses $1 billion at global box office André Krause! CEO of Sunrise (UPC) and former CFO! will present in more detail the “split-off” project and the future activities of the company! which aims for a very controlled return to the Swiss stock exchange. This event will be crucial to reassure investors and analyze the prospects of Sunrise (UPC) as an “independent” entity on the Swiss telecom market.
The success of this transition Already talking tongliao phone number list about will depend on Sunrise’s (UPC) ability to maintain its competitive position while strengthening its Swiss identity and! above all! a genuine interest in its customers! whom it considers too much like cash cows who can only absorb price increases by keeping quiet. The operator will have to demonstrate that it can innovate and offer quality services! while differentiating itself from its competitors in an already saturated market. Good luck.
