Then it’s Jos Burgers’ turn. He tells how the ideas from his latest book ‘Crazy about holes’ also apply to enthusiastic customers, in the well-known “Burgers way”; with many anecdotes, tweetable one-liners and personal memoirs. When it comes to relationships, such as those with customers, you should not change things because the other person wants you to, but because you think it’s important yourself.
Burgers is very clear about marketing
Account management, advertising and mailings are among the least effective forms of promotion, while customer experiences spain telegram data are very effective. Unfortunately, many organizations are set up to deliver a poor experience in an ISO standardized manner. The higher people get in the organization, the more they earn and the less customer contact there is. He advises organizations to look for people who stick their necks out by giving positive school email list recommendations. After all, that makes.
The commercial director of the most customer-friendly company tweets himself
Bas Hoogland, as commercial director of Landal, explains how he personally uses social media to increase enthusiasm. That his approach is effective is evident because Landal has scored highly in the past two years as the most customer-friendly company in the Netherlands. It is striking that he also speaks from personal passion and involvement. Enthusiasm is not an external program for him: “ An ISO standardized Hiring a training safety tales: roadside accident agency to increase customer friendliness? That is purely repair work,” he tells the audience.
