YouTube, Instagram Stories, Instagram Reels, Facebook, TikTok… we all watch video online en masse. In the infographic I shared in 2022, you could see that we spend about 1 million hours streaming videos in 1 minute and that we upload about 500 hours of video content to YouTube . And those aren’t just the funny videos that your friends share with you online. Companies are also increasingly using video to reach their target group and get their message across. And it works for every platform: whether it’s on a landing page on your website, in a news or blog post, a Facebook campaign or in a mailing to your customers.
12 possibilities of video
The possibilities of video are enormous, both for B2C and B2B. And also the purposes; whether you use it to buy telemarketing data increase your brand awareness, build trust with followers or promote your latest product or service. The ideas are also endless. But if you don’t know, the infographic below from Brafton can help you on your way. In this visual, they share 12 different ideas for using video as
For example, think of personal vlogs that give a look behind the scenes and give your company a face by letting employees speak. An explainer europe email video also helps to guide your customers on how they could use your product or service. Or create stories on social media, such as Instagram, with which you give your followers a look during a live event in a few seconds.
It can’t have escaped your notice. This past weekend, Elon Musk announced the end of Twitter as we know it. The social media platform is being rebranded to ‘X’. This means that the name, the characteristic blue bird and all the words that are attached to it will be dropped. Why? According to from ai to advanced data management CEO Linda Yaccarino, the change is in line with the company’s vision to make X an ‘all-in-one platform’ for audio, video, (social) messaging, shopping, payments and banking. But is it really so smart to kill the Twitter bird single-handedly?
From blue bird to strange bird
Twitter users have been familiar with the brand and everything it is associated with for over 15 years. Tweeting has become a verb and concepts like ‘tweets’ and ‘retweets’ have also become woven into people’s brains within the network of associations that the brand has.AS marketing tool that