As people resume planning brands have a role to play

 We ask 5,400 consumers how they expect to resume planning. Celebrating, shopping and spending on “big life moments”—milestones ranging from. Wding ceremonies to car purchases. With 56% of Americans likely to participate in a big life moment in the next two years. Competitive brands will be those that can influence. Decision-making long before and after a key milestone.

 It’s no secret that has been a huge disruptor

Major milestones. Impacting 47% of life moments. Notably, 52% of those emerging from a life country wise email marketing list moment say their plans chang while they were planning. Although consumers are ready to get back to celebrating life’s big moments. Anly 1 in 5 planning a life moment in the next two years are “very confident” that their moment will happen as plann. To help people navigate this uncertainty. Advertisers ne to focus on agile business strategies, including offering. Ahat help consumers prepare for rapid changes and allow them the flexibility to adapt on the fly. We’ve seen searches for “travel rules” grow globally by more than 600% year-over-year as people look for information on regulations that could derail their travel plans. Several airlines and hotel brands have respond to this concern by offering stress-free change and cancellation policies.

During the worst of the pandemic, people reli on types of music you can find in free banks online shopping to get what they ne. That spending includ purchases for big life moments. While shoppers often had an idea of ​​what they were looking for, they didn’t necessarily have a specific product or brand in mind. Searches for “cars to buy” grew globally by more than 400% year-over-year as people sought recommendations before making a big purchase decision.

Those who emerg from a life moment in the past year report that 54% of all their research and planning was done online. On average, 59% of those who emerg from a life moment in the past year say they expect companies to offer digital options for “most or all.” Providing a dynamic digital experience that allows people to evaluate options is a critical strategy for brands and retailers. Within the automotive industry, for example, website components that allow car buyers to compare models and features are now an important part of the purchasing process.

The transition from in-store to online also forc brands america email list to modify their service strategies. Many retailers shift focus from in-store staff to web-bas services that help people search and explore products.

 Ease of use is key for these services, as preparing for. A big life moment takes time – 39% plan six months in advance. 34% of those emerging or planning a big moment feel overwhelm when they first start researching.