Reach the right people, in the right way, and you’re likely to develop your own B2B lead g along the way.
These will help you get started with long-term lead s for your business.
Strategy 1: Sending cold emails
Since the dreaded “do not call” lists, email has quickly become the preferred method for many.
The reason? It’s much easier to send mass emails than to call.
Some will say it’s outdated, but I disagree. Why? Because, quite simply, it works!
Reaching out to hundreds of people in a dataset single click has the appeal you’re looking for in your business. The challenge, however, is reaching people who are truly interested, and in a way they’ll respond positively.
That being said, if you’ve followed the steps we’ve outlined above, your email outreach should have better results.
But there’s a trick. You can’t just send a generic message to everyone and expect to see results.
You need to keep in mind and apply best practices to the importance of a clean and intuitive website layout get the most out of your cold email campaigns. Here are the most crucial ones:
- Personalize your message.
- Make it relevant and related to their pain points.
- Be concise and to the point.
- Differentiate yourself from your competitors with a unique and catchy subject line.
- Focus on quality rather than quantity.
If you use LaGrowthMachine, these best practices are practically a given.
Our email delivery tool is equipped with personalization features, so you can send highly relevant messages that respond to your audience’s specific needs.
And the best part is, you can ask our team of sales clean email experts to review your campaign.
They’ll review not only your writing, but also the sequence you’ve created, to ensure it’s effective and optimized for results.
Strategy 2: Inbound Marketing
Getting people to come to you may seem like just a dream, but it’s achievable if you put your mind to it.
To get started with inbound marketing, you need to create valuable content that your target audience will love.
And we’re not talking about boring old whitebooks. We’re talking blog posts, videos, webinars, social media posts, and more.
Plus, using different channels to reach your leads will provide you with a consistent flow over time.
Example
If you’ve ever received a call from a friend of your client, you’ve experienced the beauty of referrals. This is just one example of inbound marketing.
These calls are the goal of every salesperson.
The trick? Asking them for this favor. Here are some ways to stay in touch with clients and ask for leads:
- Follow up on your leads
- Recognize your customers through social media
- Organize events and invite your target audience
- Offer gifts in exchange for referrals.
Whichever one you use (and you can definitely use more than one!), make sure you make it as easy as possible for them to send those leads.
Another example of inbound marketing is search engine optimization (the almighty SEO!).
Generation Strategies By creating targeted content and optimizing it for keywords relevant to your industry, you can rank higher in the SERPs and drive more traffic to your website.
By ensuring your website and content are up-to-date, you can become an authority in your field over time.
Of course, the only “drawback” of SEO strategy is that it requires time, effort, and consistency to really start seeing results.
But I promise you it’s worth it.
Strategy 3: Sales Automation
Generation Strategies As I’ve mentioned throughout this article, automation can be an incredibly useful tool for completing tasks quickly, easily, and at scale.
Use LaGrowthMachine and set up omnichannel outreach sequences to ensure you reach the right people, at the right time.
From simple to complex, you can set up as many sequences (like the one below) as you like to run automatically while you spend your time doing something else.
Multi-channel streaming via LGM
Plus, you can filter conversations by the campaign they belong to, lead actions (responded or not, for example). And much more! This will allow you to focus on the most important leads .
There are also sites created to help you automate small tasks, such as IFTTT and Zapier.
There’s even a whole list of LinkedIn-specific Generation Strategies automation tools to save you time with your prospecting.
Strategy 4: Partner up
Two heads are better than one, right?
Well, that’s the idea of partnering with other companies. It’s making friends, but in a professional way.
Identify trusted people in companies that complement yours. For example, if you sell marketing software, yours may work well with customer relationship management software.
As long as the important features do not overlap, they can be recommended to each other by customers.
Better yet, you can co-create content, host joint webinars , or even create a referral program. The opportunities are nearly endless!
This will allow you to “access” your customer list and quickly generate new leads.
you can also offer your leads discounts based on their participation
Indeed, this works best when partnered with larger, Generation Strategies more established companies in the sector. But even when not, it’s still worth a try.
Remember that networking, especially on LinkedIn, is key, and this type of association can bring more (and better) contacts to your business.
The idea is undoubtedly to find businesses that complement each other’s offerings and have a similar context , without cannibalizing each other.
By doing so, you’ll be able to quickly and easily increase your lead pool. This will also provide you with the connection you simply can’t get from cold email.
Strategy 5: Introduce yourself Generation Strategies
Last but not least, we have the oldest trick: Introducing yourself . Yes, it’s that simple.
No matter how long you’ve been in your job, you have to introduce yourself to your leads. Develop a B2B lead generation strategy so your leads know they can count on you. Building trust is vital here.
There are several great ways to introduce yourself and generate B2B leads.
One way is simply by recording videos that talk about what your product can do, answering questions, and sharing it everywhere.
Simply showing up as someone who helps people with a problem is a start. And a very good one.
Appearing at relevant events in your industry is another way to get your foot in the door with leads, partners, or collaborators.