This business model is also called Business to Administration (B2A). In this type of marketing, the product offered is a service or information provided to the government with the aim of helping to facilitate Based on Marketing government affairs.
Business developers have the opportunity to Marketing Techniques make offers in the form of projects or products according to the company’s needs.
One example of this B2G business model is the site businessofgovernment.org, which connects several independent or university studies to provide many references for improving government.
Apart from the target market, the following are types of marketing based on their techniques.
a. Word of Mouth (WOM) Marketing Techniques
WOM is a marketing strategy carried kenya whatsapp number data 5 million out by individuals and companies by offering their products by word of mouth.
Typically, a person begins his or her offer by discussing the advantages of the product.
In addition, this marketing is also done by providing product testers to buyers.
This type of marketing is most often found in crowds, with many people as the target market.
Some of the advantages of using this strategy are the creation of greater customer loyalty.
Because, sellers can ensure do you know what the steps of a market analysis are that buyers actually buy the products you offer.
On the other hand, it will increase brand popularity and build customer trust.
b. Guerilla Marketing
This marketing strategy comes from the word ‘guerrilla’, which is a technique applied in marketing a company’s products.
One way to use it is by using viral adb directory marketing. This method is the most effective when you use guerilla techniques .
You can create a new tagline that is acceptable to customers, which will result in high popularity.
Basically, this type of marketing aims to attract customers to buy the products offered.
One example of a company that uses this technique is a famous Swedish furniture company, IKEA.