Digital Marketing

A lead magnet buyer persona is a fictional, data-driven portrayal of your target customer. You need to know what your […]

Now that we’ve covered some of the basics of why popups work and how effective they are, what should a

Psychology becomes extremely useful in marketing, especially when writing great copy and including visual cues. Even the smallest detail can

Images are an important and often overlooked element of any marketing asset. This is especially true for exit pop-ups. You

Shipping costs are one of the main reasons people continue to shop at brick-and-mortar stores. They don’t want to spend

When you ask someone to wait, you’re sending a subtle signal that you’re about to share something they want to

People like to speak their minds out loud. They like it when brands ask for their opinion. Use an exit pop-up