Accessible websites for B2B brands
Around 30% of the population has visual impairment, motor impairments, struggles with concentration problems or suffers from limited reading skills. […]
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Emotions in the B2B sector
More communication and advertising will not win more customers in the long term, as these campaigns without emotional added value
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Emotions in B2B online marketing: Neuromarketing: top or flop?
Emotions always play a role in customer communication – that’s no secret. But how can these emotions be used in
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Efficiently connect systems and digital applications
The API management platform links the existing systems with the target systems. Unlike point-to-point, only one API needs to be
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API management in B2B marketing
Departments in B2B marketing companies undergoing change, such as marketing, are required to bring digital solutions and services to market
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Mistakes in B2B Social Media Marketing 2022
Social media measures have now become firmly established in Mistakes in B2B online marketing. B2B companies that do not yet
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Building trust through text design in B2B
Trust is an important currency in text design in B2B communication. Trust enables the reduction of control effort and thus
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What is a Content Experience (and how it will change your marketing)
But did you know it’s only 189 feet tall? We have the impression that it’s much taller than it actually