Account Based Marketing in B2B: Is Inbound Marketing Dead Now?
In addition to classic inbound marketing measures, more and more B2B providers are also using account-based marketing. As a unique […]
In addition to classic inbound marketing measures, more and more B2B providers are also using account-based marketing. As a unique […]
Social selling is an effective way to generate leads. Unlike cold calls, the interested party determines the moment of contact.
Wearing down sales staff with cold calling? B2B lead generation This method has become obsolete thanks to efficient alternatives. In
Around 30% of the population has visual impairment, motor impairments, struggles with concentration problems or suffers from limited reading skills.
More communication and advertising will not win more customers in the long term, as these campaigns without emotional added value
Emotions always play a role in customer communication – that’s no secret. But how can these emotions be used in
The API management platform links the existing systems with the target systems. Unlike point-to-point, only one API needs to be
Departments in B2B marketing companies undergoing change, such as marketing, are required to bring digital solutions and services to market
Social media measures have now become firmly established in Mistakes in B2B online marketing. B2B companies that do not yet
Trust is an important currency in text design in B2B communication. Trust enables the reduction of control effort and thus
But did you know it’s only 189 feet tall? We have the impression that it’s much taller than it actually