Recently, Neil Patel, the analytics guru behind Quick Sprout wrote a monstrous compendium on understanding consumer psychology.
Patel’s idea was knowing how your buyers think will obviously help to boost your sales.
You can give them more of what they want and are looking for, so much more efficiently, when you know how their minds work. We couldn’t agree any more.
Why do they decide, when do they decide—what’s their thought process like during every point of the buying process? It’s in your best interest to understand how your buyers want to be sold to. That’ll empower you to make the necessary changes on your site to sell to them how they want to buy.
In this article, we’ll address B2B consumer psychology by detailing the five most important things that you should know:
The importance of emotion in B2B
The use of color in B2B psychology
The importance of pricing in B2B
A Mental Probe Into How the Minds of B2B Buyers Work
Your B2B buyers have certain, deep-seate that you must satisfy if you want them to turn from leads into solid conversions. Giving them exactly what they crave on your B2B site is the key to turning leads into buyers and keeping them as long-term, repeat customers.
Today’s consumer is smarter than ever
because he’s had years of experience of weeding his way through shady Internet marketing or high pressure sales tactics. These include things like questionable banner ads and spam emails, as well as a sales toolkit based exclusively on offline sales rep interactions.
“Today’s consumer is more an ever, they self research, self nurture and self educate and when they are pretty senegal phone number library far down, that’s when they talk to sales,” said Rishi Dave, Executive Director of Digital Marketing at Dell
b2b_buyerresearch
To wit, 60% will have finished their buying jo ugh self-directed research prior to even talking to china numbers your sales reps.
Here’s what motivates today’s B2B buyer:Common factors in B2B
Personal Gain – Your B2B buyer doesn’t care about you; he cares about his pain points and what how to write a blog that ranks higher in search engines your products or services can do to solve his problems. That’s why your B2B buyer demands to see the immediate benefit of your products or services.Delight – He’s looking for products or services that don’t just solve his problems, but go beyond into giving him respite from his daily troubles.